We have taken inspiration from years of startup experience and agile development to build a marketing package for young brands. Our team complements your team, working closely together with you to augment your branding efforts and to help you build more than just clickbait; rather helping you to build strong relations with your customers. We do this by following the steps outlined below.
We sit down with you, get to know your company culture, and help you develop a plan that best compliments your team and goals.
We begin the Sampling Phase. Our team runs ads and social media campaigns to gauge the initial marketing segmentation and product fit.
During this process, we figure out who your audience persona is, how to reach them, and what they are looking for.
Once we have the data from the Sampling Phase we dive into the digital marketing aspect. With your input, we create a campaign that appeals to your customers.
The campaign goes live, we keep an eye on your analytics and user feedback and deliver this information to you.
We analyze the results of your campaign to provide guidance for the next step. During this process, we remain nimble and adjust as necessary to assure your customers are seeing the relevant information.
“Let’s work the problem, people. Let’s not make things worse by guessing.”
~ Gene Kranz, Apollo 13
The Affinity Culture philosophy is simple: we work the problem. Marketing a product or service is never about coming up with a fancy slogan and slapping it on some ads.
With the vast amounts of data available today, we can be methodical in our approach to building your brand and fostering your community.
We tackle marketing with a scientific mind. We form a theory, test it, implement it, validate it, learn from it, and repeat it. Testing involves the creative idea, the message, segment, channel, and more.