© Affinity Culture Limited 

Flat C, 6/F, World Trust Tower,

50 Stanley Street, Central,

Hong Kong SAR

Which pricing model we adapt for your brand depends on how you want to shape our relationship, such as taking on the majority of your digital execution or guiding your team through the process.

A LA CARTE

Pick and choose our services to augment your current marketing team. This plan is especially useful if you already have a marketing team and want us to consult/train you on your market entry and take on parts of the execution. We charge for our time and expertise only for the work we perform, with set prices for each. These plans are month to month, with no contract required.

MARKET ENTRY

Pick and choose our services to augment your current marketing team. This plan is especially useful if you already have a marketing team and want us to consult/train you on your market entry and take on parts of the execution. We charge for our time and expertise only for the work we perform, with set prices for each. These plans are month to month, with no contract required.

SELECT

After a particular size, the first two solutions can become cumbersome and overpriced, so at this point, we offer customized solutions for your brand. 

A La Carte

With this style of billing, your team is primarily responsible for budgeting and execution. You pick what services you want us to handle and choose which your team will retain and handle.  

 

Market Entry Strategy

+ Training

  • Target market entry plan, customized for your brand

  • Brand evaluation

  • 4 hours of consultation / M

  • 2 hours of staff training / M

  • Monthly audience and funnel report

Facebook + Instagram Ad Buy

  • Data-driven user targeting

  • Video and photo ads

  • Demographic testing

  • Copy testing

  • Creative testing

  • Call-to-action testing

Ad spend not included.

Recommended min $800 Month

Facebook + Instagram Management

  • 4–6 post per week

  • 2 Videos / M

  • Copy testing

  • Community management

  • Traffic analysis

  • Growth strategy

  • Monthly reports 

  • $1,500 post boost / M

  • Demographic testing and targeting

Community management up to 5,000 cumulative followers

Influencer

  • Targeted influencer outreach

  • Campaign ROI tracking

  • Manage up to 3 campaigns

Influencer compensation not included. Price per post depends on the individual Influencer

Content

  • SEO reports on target keywords for each blog

  • 2 crafted blogs tailored to your brand identity

Email

  • Drip email campaign. A campaign designed to nurture customers over time

  • 2 newsletter / M to bring customers engaged in your brand to drive sales

  • Subject testing, for open rate effectiveness

  • Call to action planning

Email platform fees not included. We highly recommend sticking with the industry standard: Mailchimp

SEO

  • Keyword targeting strategy

  • Monthly ranking reports

  • Blogger outreach

Ranking requires many factors on your site. We only recommend spending budget on SEO once you have several other channels running.

Market Entry

Our Market Entry structure is for expanding brands who want us to take on more of the digital marketing stack. We start with a Project Management retainer and add to the marketing stack as needed. For compensation of the stack which your internal team will handle, we advise on the strategy and collaborate through our team.

 

Project Management

(Base Retainer)

+

Facebook + Instagram Ad Buy

Facebook + Instagram Management

Influencer

Content

Email

SEO

E-Commerce site optimization

Reduced Base Retainer

+

Community management fee per based on followers
Email database fee based on database size
Active influencer campaign fee
Percentage of revenue on digital channels

Brand Awareness Commission

+

Ad spend and influencer compensation paid directly

Ad spend Influencer compensation

3 Month Contract | Full pricing | Billed monthly

6+ Month Contract | 5% reduction | Billed every 2 months

Market Entry Strategy

+ Training

  • Marketing project management

  • Target market entry plan, customized for your brand

  • Brand evaluation

  • 4 hours of consultation / M

  • Monthly audience and funnel report

Facebook + Instagram Ad Buy

  • Data-driven user targeting

  • Video and photo ads

  • Demographic testing

  • Copy testing

  • Creative testing

  • Call-to-action testing

  • Landing pages (as needed for campaign)

Ad spend not included.

Recommended min $450 Month

Facebook + Instagram Management

  • 6-7 post per week

  • 4-6 Videos / M

  • Copy testing

  • Community management

  • Traffic analysis

  • Growth strategy

  • Monthly reports 

  • $1,500 post boost / M

  • Demographic testing and targeting

  • Giveaway campaigns

Influencer

  • Targeted influencer outreach

  • Campaign ROI tracking

Influencer compensation not included. Price per post depends on the individual Influencer

Content

  • SEO reports on target keywords for each blog

  • 2 crafted blogs tailored to your brand identity

Email

  • Drip email campaign. A campaign designed to nurture customers over time

  • 2 newsletter / M to bring customers engaged in your brand to drive sales

  • Subject testing, for open rate effectiveness

  • Call to action planning

For the Market Entry plan Mailchimp is included. If you have your own email provider, the cost of Mailchimp is deducted.

E-Commerce site optimization

  • Keyword targeting strategy

  • Monthly ranking reports

  • Blogger outreach

Ranking requires many factors on your site. We only recommend spending budget on SEO once you have several other channels running.