CULTURE SHIFT

SHIFT PROCESS

New Market Research

Research potential customers in the new market based on historical data, focus groups, A/B testing

Market Segmentation

We divide your potential clients into different personas befitting your brand

Adapting your Message

Find your voice for the new market while remaining true to your brand culture

Hitting the Ground Running

We begin by targeting a city that houses your target audience. While the bulk of the process is digital we also set up popup shops and help you find retail partners

Community Building

We help you build your community in the new market through social media, email marketing, and activating early adapters